alicegurzi - A freelance Interior and Brand Space Designer based in Milan, working at the intersection of architecture, branding, and user experience. In collaboration with brands, agencies, and studios, translating brand strategy and business objectives into clear, functional, and engaging spatial experiences.
 

Work focuses on experiential environments, retail, events, pop-up, and workplaces, where space becomes a strategic tool to support engagement, performance,

and interaction with and within a brand or company.

Through concept development, spatial planning, and branding, the result is

the creation of spaces that align user experience with brand goals and

measurable outcomes.